9A – Testing the Hypothesis, Part 2

Identified Need: Healthier fun beverage options-- (made with butterfly pea flower)


WHO: People that do not want to spend a lot of money and assume that products with unusual herbs or organic ingredients or unfamiliar terms are expensive. There are businesses that prefer more simple beverages such as sodas and juices like most fast food places and the majority of places that don't really have a health-conscious approach because usually the level of food matches the level of drink.

WHAT: The need of drinking a beverage like this is very different from the need of just being thirsty and wanting anything refreshing. People who do not particularly care for the health benefit may just not have the need to purchase this product. People who can afford it but do not particularly share this need may still be attracted by the color and the ingredients of the beverage.

WHY: The reason for the difference in needs between the outsiders and insiders of this opportunity is upbringing, financial situation, genuine care for personal health.